Feed conversion

The cat has a superb nose: it can smell and taste more than almost any other comparable mammal. These naturally very fine olfactory and taste organs shape the velvet-footed creature to have affinity with certain tastes and smells. This imprinting happens shortly after birth or in the first few weeks of life and is intensively honed. The very strong artificial taste of many industrially made products means that our cat population very quickly gets used to this kind of feed. Flavour carriers such as sugar, caramel and synthetic flavourings strengthen affinity to these – in our view unnatural – products for cats. Converting to new feed is therefore often a true test of patience for a cat owner. However, this is not dependent on the quality of feed offered, but is rather an expression of the cat’s particular tendencies. Their receptors 'warn’ them against the unknown. This is how the cat was once protected from possible dangers when surviving in the wild. This instinct often makes changing feed a difficult task, but one which is nevertheless worthwhile. Slowly mixing the new feed can help to persuade the four-legged creature to move to new feed. 

HERE IS ANOTHER LITTLE TRICK: To start with, mix just one small spoon of the new feed into the feed that is already accepted by the cat and increase this amount every day until the old feed has been completely replaced.